×

Aella Website Redesign

Website redesign for Aella, who's goal is to become the go-to online resource for amazingly comfortable and machine-washable pants.

The challenge was how to organize the product offering and present all the products in a way that is very clear and simple while addressing the key needs of customers.

The new navigation, product matrix, shop by options and custom forms made for a seamless shopping experience for customers and increased sales.