Art Direction + Shoot Production

Aspen Cabin 

Supporting Fera's Winter 2016 Campaign, I art directed and produced this shoot to showcase fresh imagery featuring the collection worn as outerwear off the slopes. The goal was to create a story behind the brand, which is steeped in classic ski style while infusing its young, relatable side. These images were used to support website imagery, all marketing campaigns — both print and digital, as well as social media and lookbook purposes.