Digital Marketing Content Strategy
Developed strategies to scale email marketing, paid media and organic social channels. Responsible for defining strategy, creative direction, roadmapping, and creating new revenue channels through digital marketing.
Paid Media Content Strategy + Production
UGC Video Content Creation
Defined strategy and managed end-to-end UGC content creation across multiple industries. This strategy resulted in scaled channels, increased CTAs, resulting in sales and bookings as well and improved CAC on paid channels.
@everbody
@everbody
@everbody
@meetfabric
@grayson
@meetfabric
@meetfabric
Social Media Strategy + Content Production
@grayson
Defined and implemented strategy to build community and engagement. This strategy resulted in 4x growth over the first 9 months and continued to garner symbiotic partnerships with individuals and brands who shared in our brand mission.
@grayson
Social Media Strategy + Content Production
@femalefoundercollective
Define and implement strategy to build community, engagement and customer aquisition.
Email Marketing Strategy + Production
Built email marketing strategy from the ground up and owned marketing, flow and transactional emails. Garnered open rates between 65%-85%. Responsible for defining strategy, creative direction, list growth and retention, as well as strategic roadmapping.
Paid Media Strategy
Flatlay Strategy, Creative Direction + Photography
Strategy for still life photography on paid channels resulted in over 5x CTR, and improved AOV compared to non-flatlay creatives.
