STRATEGIC PARTNERSHIPS + CAMPAIGNS
I work to foster experiences that transcend traditional social media marketing by creating community-driven campaigns that build engagement, brand trust, loyalty and memorability.
The Little Market
Strategized a partnership between grayson x The Little Market for International Women’s Day 2022 in a 10-part Changemaker series and a pop-up at their annual IWD event.
@allieyoung13
@melissamagsaysay
@melissamagsaysay
@katiegrossbard
@alizajsokolow
@swrightolsen
@msclairehelen
@mrsmiawright
Mother’s Day Custom Product Launch
Mother’s Day 2022 campaign to celebrate mamas and mama figures alike. We teamed up with Alia Stone and Samantha Varvel to promote the custom ‘mama’ button-up, coupled with a gifting campaign that resulted in UGC content and 3x engagement and sold out capsule collection.
@aliastone
@boosims
@stirandstyle
@pvega
I am a voter.
An ongoing 3 years partnership with I am a voter., resulted in a 2x sold out custom button-up collaboration, a 10x increase in social engagement via a UGC campaign, email marketing content, and a donation to their cause.
@gaiagurl
@kristiestreicher
@ashleymuirbruhn
@deenersilver
@powerpumpgirlsinc
@graceatwood
@streicherhair
@christaallen
@katespencer
@katiegrossbard
@stacylondonreal
@eliseloehnen
Email marketing component
Email marketing component
@goodbyecroptop
Product Collaboration with Ashley Streicher
Ashley Streicher x Grayson custom tie dye collaboration resulted in a 2x sold out limited-edition collections.
